The insider blog

Fit experts

July 01, 2025

How to Choose the Right Bra for Every Outfit (Without Losing Your Mind)

Let’s play a game. Open your underwear drawer and pick one bra—just one—that works with literally every outfit you own. Can’t do it? Exactly.  Because bras, like shoes (and exes), are not one-size-...

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Fit experts

July 24, 2024

Finding Comfort and Support: A Guide to Buying Your First Maternity Bra

Amidst the baby clothes shopping and nursery decorating, a less glamorous truth emerges: your current bras just don't cut it anymore. This isn't a vanity issue. Comfort and support become paramount...

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Fit experts

March 01, 2024

How to Prevent Chafing and Discomfort with the Right Sports Bra

In this guide, we'll look at why sports bras can cause discomfort and chafing, and we'll give you simple tips to prevent it. Whether it's finding the right fit or choosing the best fabric, we'll he...

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Fit experts

January 26, 2024

How to Choose Comfortable Underwear: Our Top Tips

Discover the secrets to comfortable underwear in this guide. We'll cover everything from why comfort matters to easy tips like finding the perfect fit, picking the correct rise, and focusing on bre...

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Fit experts

August 10, 2023

How to tell the difference between different bras

It can be easy to get confused between different bra styles when so many exist! But, don’t worry, we’ve got you covered. In this guide, we’ll explain the most popular bra styles so you can let go o...

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Fit experts

July 19, 2022

Lingerie Care 101

Forget frayed lace, misplaced underwires, stretched straps and discoloured underwear, carefully care for your bras and briefs to give them the long and healthy life that they deserve.

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