Privacy Policy

Privacy Policy

Bendon Limited is committed to safeguarding any personal information collected from its customers and will not, without consent, use such personal information for purposes unrelated to its business or for any reason that has not been disclosed without your consent. We take all reasonable precautions to ensure the information you provide or share with us is treated responsibly, ethically and securely.

This policy explains:

  • What personal information we collect
  • When is Your Information Collected?
  • Credit Card Information Security Policy
  • What we do with personal information collected and how we honour your legal rights

What Personal Information is Collected

We only collect personal information related to the services we provide in the course of running our business including our website, and which you have provided to us. Information is collected directly from you through our website or in-store, via our point-of-sale terminals, and is used to offer, promote, sell and deliver our products to you. This includes information that identifies you, that enables Bendon Limited to perform its obligations to you and that concerns your purchase history.

Financial information is only used to invoice you for products purchased. We do not store any details of your credit card or other online payment method, unless you choose to save your details voluntarily. Card payments are secured using 128-bit SSL encryption and transmitted to our payment processing provider.

Your contact information is used to contact you for customer service reasons, when necessary. Unique identifiers, such as your user name and password, are used to verify your identity and for use as account numbers in our record system.

To improve your user experience we may also collect information about your favourite products and brands, where you shop and what your interests are. We use this information to notify you about our offers and promotions that may be of interest or benefit to you including those of our partners.

You are not obliged to share any personal information with us, although if you elect not to you may be unable to access certain information, products or services.

How Your Information is Collected

The personal information you share with us is provided by you and collected directly through our website and through the use of Cookies.


Most websites, including ours, use Cookies to personalise your online experience and deliver content specific to your interests. A Cookie is a small data file that we write to your hard drive when you visit any of our sites. It can contain information such as your user name and how often you visit our site(s) each month. The only personal information a Cookie contains is the information you provide yourself (excluding passwords and sensitive financial details). Cookies cannot read any data off your hard drive or other Cookies.

There are two types of Cookies that Bendon Limited may use: a persistent Cookie and a session Cookie. A persistent Cookie gets entered by your web browser into the “Cookies” folder on your computer and remains in your Cookies folder after you close your browser. Persistent Cookies may be used by your browser on subsequent visits to the site. A session Cookie is held temporarily in your computer's memory and disappears when you close your browser or shut down your computer. Bendon Limited may also use web "beacons" (also called "clear GIFs" or "pixel tags") in conjunction with Cookies for the same reasons. Web beacons are small strings of code that are placed in an internet page.

Most internet browsers automatically accept Cookies. You can choose to configure your browser to disable Cookies or to notify you when a Cookie is sent. Refer to your browser settings to learn more about these functions. Please note this may affect your overall browsing experience. We recommend leaving Cookies enabled.

When is Your Information Collected?

You provide personal information to us when you register for an account, sign up for our e-mail newsletter, contact us, place an order online or complete a transaction in-store.

Registration: . Your unique user name and password enables you to access and purchase online.

Bendon Lingerie
New Zealand:

Newsletter: For the latest news about offers, sales and products you can choose to subscribe to our FREE e-mail loyalty program, using your e-mail address.
To unsubscribe, follow the simple instructions at the bottom of each newsletter.

Mailing List, Competitions, and Submitting Enquiries or Feedback: You share your user name, e-mail address, and provide additional information whenever you complete any of these tasks.

In-store transactions: You provide financial, demographic and product information when you shop in Bendon’s retail and outlet stores.

Online orders: You provide address and financial information whenever you place an order including delivery and payment details. We do not store any details of your credit card or other online payment method. Card payments are secured using 128-bit SSL encryption and transmitted to our payment processing provider.

Credit Card Information Security Policy

Bendon Limited uses the DPS Payment Express and PayFlowPro Payment Gateway's for its online credit card transactions.
Both DPS and PayFlowPro processes online credit card transactions securely for thousands of merchants globally, providing a safe and secure online payment service.

  • Payments are processed in real-time
  • Bendon Limited does not have access to your full card number, this credit card payment is secured by DPS and PayFlowPro
  • DPS and PayFlowPro have bank grade security. All transaction details are stored in their PCI-DSS compliant Data Centre

How is Your Information Shared?

We respect your privacy and do not engage in unsolicited telephone or e-mail marketing. Any personal information we collect about you will be used so that we can provide you with the services that you have requested, or so we can carry out our business. This includes the processing and fulfilment of orders, statistical analysis of customer activities, interests and preferences and for marketing purposes.

We will not disclose personal information without your consent, unless required or authorised by law, or for another purpose (related to the primary purpose of collecting that information) that you would reasonably expect.

There may be cases in which some of your personal information may be used to target e-commerce promotions and marketing activities. In addition, it may be shared with third parties who assist Bendon Limited in its business or provide a service to Bendon Limited users connected with our business such as postal service providers. We may also use your personal information to provide you with information about other products offered by us. If you would prefer not to receive promotional material from us, please let us know and we will respect your request.

We may use or disclose your personal information to organisations outside Bendon Limited and its related companies (including organisations outside New Zealand and Australia) for purposes relating to the management of your account with us. Such organisations include:

  • service providers that manage the services provided to you;
  • mailing systems which organise delivery of the products you have purchased;
  • market research companies;
  • marketing activities conducted by Bendon Limited or any of our related companies; and
  • our professional advisers, accountants, lawyers, auditors.

We require these organisations to adhere to strict confidentiality about your personal information, to use the information for only the relevant purposes, and we seek to ensure that they adhere to legal requirements.

We may also use your personal information for research and development of our products or to send you information about other products and services, which we provide, which may be of interest to you. Customers who do not wish to have their personal information used for marketing purposes are welcome to indicate that desire to Bendon Limited. E-mails sent to you will contain an opportunity to be removed from future e-mails.

In the event that we contract with a third party to provide some part of the information or service that you have requested, we may provide your information to such third party, or such third party may collect information from you, on our behalf. These third parties are required to implement equivalent security measures and to process your information only as authorised by us to fulfil the service(s) that they have been contracted to provide. Otherwise, information you provide will not be transferred to unrelated third parties, unless we have your express prior consent.

We may otherwise use or disclose your personal information with your consent (or if we have given you notification of the intended use or disclosure and you have not objected to that use or disclosure) or where required or authorised by law, which may include:

  • Emergency situations and assisting law enforcement agencies
  • Accessing and updating your personal information.
  • Where we believe that the use or disclosure is reasonably necessary to enforce any legal rights we may have, or is reasonably necessary to protect the rights, property and safety of us, our customers, or others.

Access Your Personal Information

If you need to access or correct any personal information we hold about you, please contact us below, and provide as much detail as possible about the particular information you seek, so we can retrieve it. We rely on you to advise us of any changes or updates to the information we hold.

Securing and Storing Your Personal Information

Personal information is stored electronically on our computer system. We use a variety of security measures to maintain the safety and integrity of the information.

We are committed to maintaining the confidentiality of the information that you provide us and we will take all reasonable precautions to protect your personal information from unauthorized use or alteration.

SMS Marketing

We may use your phone number to send marketing messages via SMS. By opting-in to receive marketing messages via SMS, you consent to receive text messages from us using an automated dialing system to the number you provided. We may send you information about our products, services, promotions, or events. You can opt-out of receiving marketing messages by replying with "STOP" to any message you receive or by contacting us directly. Standard message and data rates may apply.


Mobile Terms of Service

Last updated: March 31, 2023

The Bendon Lingerie AU mobile message service (the "Service") is operated by Bendon Group Limited (“Bendon Lingerie AU”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to Bendon Lingerie AU’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Bendon Lingerie AU through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates and alerts (e.g., order updates, account alerts, etc.). Promotional messages may include specials, promotions, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Bendon Lingerie AU. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to Bendon or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Bendon Lingerie AU mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to Bendon or email

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.

By submitting this form and signing up for texts, you consent to receive marketing text messages (e.g. promos, cart reminders) from Bendon Group Limited at the number provided, including messages sent by autodialer. Consent is not a condition of purchase. Msg & data rates may apply. Msg frequency varies. Unsubscribe at any time by replying STOP or clicking the unsubscribe link (where available). Privacy Policy & Terms.

Privacy Policy

Bendon Limited is committed to safeguarding any personal information collected from its customers and will not, without consent, use such personal information for purposes unrelated to its business...

Online Security

Firewalls, anti-virus software and e-mail filters, as well as passwords, protect all our electronic information. All user contact information is contained behind a "firewall" and only accessible by a limited number of employees who have special access rights to production systems.

If you choose to modify your personal information you may visit the My Account page you will be required to submit a valid e-mail address and password for authentication before you will be able to modify your file. If you have forgotten your password you will need to visit the Login/Register page and follow ‘Forgot your password’. You will be promoted to enter your e-mail address and a Reset Password e-mail will be sent. If you desire to change your password, and have forgotten your e-mail address, please call our customer service team and they will help transfer your account once you have properly identified yourself.

General Privacy Information

Our website may contain links to websites of partners, advertisers and third parties. Those sites may collect personal information under the terms of their privacy policies independent of Bendon Limited. We have no responsibility for the content or operation of those websites and Bendon Limited is not responsible for matters arising from their use.

While we strive to protect your personal information, we cannot warrant the security of information you transmit to us, and you do so at your own risk. You are solely responsible for maintaining the secrecy of your password and/or any account information.

Changes to our Privacy Policy

We aim to ensure that our privacy policy continually meets all legal requirements applicable to us in order to maintain and honour your privacy.

From time to time it may be necessary for us to revise our privacy policy. We may notify you about changes to this privacy policy by posting an updated version on our website.

For more information or to make a complaint:

If you have any questions about our privacy policy, our practices with respect to personal information or your dealings with this Web site, or are concerned that we may have breached your privacy, please contact us with as much information as possible:

By E-mail:

By Post:
The Privacy Officer Bendon Group,
PO Box 7422
Alexandria NSW 2015