The Truth About Bra Sizes: Why We're All Getting It Wrong (And How To Fix It)

Fit Experts

Let's have a heart-to-heart about something we rarely discuss but deal with every single day – our bras. Here's the uncomfortable truth: about 8 in 10 of us are wearing the wrong size. That's not just a wardrobe malfunction – it's practically a national crisis! And if you're constantly counting down the hours until you can unhook that torture device when you get home, I promise you're not alone. 

At Bendon, we've spent 78 years mastering the art of reality. We believe every woman deserves a better bra.  

How Did We All End Up Here? 

Let's be honest,  most of us were never properly taught how to find our real bra size. We either took a wild guess, got measured once at 19 and stuck with it forever (despite our bodies changing approximately ten million times since then), or we're still wearing the same size our mothers bought us as teenagers. 

Remember that old myth "if it closes, it fits"? Total nonsense! Add in those depressing fitting rooms with lighting designed to crush your soul, inconsistent sizing between brands, and it's no wonder we're all walking around adjusting, tugging, and silently cursing our underwires. 

Your Boobs Are Trying To Tell You Something 

If you're nodding along to any of these, consider it your chest's cry for help: 

  • Your straps dig trenches in your shoulders – or constantly slide down your arms 
  • That underwire? It's either stabbing you in the armpit or playing peek-a-boo from your bra 
  • Your band rides up like it's trying to escape your back 
  • You've got the dreaded quad-boob situation (you know, when your cups runneth over) 
  • You adjust your bra roughly every 17 minutes 

These aren't just annoying quirks – they're literal red flags. From your boobs. To you. 

The Bendon Fit Philosophy: Because You Deserve Better 

We're not about squeezing you into some arbitrary number. Our approach combines comfort, support and style for real bodies with real needs. Whether you're breastfeeding, recovering from surgery, riding the perimenopausal rollercoaster, or simply blessed with more (or less) than the average – we've got you covered. 

Our Bra Fit Guide helps you measure at home (because not everyone wants to strip down for a stranger)  Our expert team offers free personalised fittings that won't make you want to die of embarrassment  We make bras in AA–G+, with band sizes 10–22, because comfort isn't just for sample size.

Finding Your Perfect Match 

Let's play matchmaker between your needs and our bras: 

It's Not You, It's Your Bra (And It's Definitely Time to Break Up) 

Think of bra fitting like dating – what worked for you at 25 might not be your perfect match at 35. Weight fluctuations, hormones, pregnancy, that fitness challenge you attempted (or abandoned), and even stress can change your breast shape and size. 

Consider a fit check every 6–12 months, or definitely when: 

  • You've grown or birthed a human 
  • Your weight has shifted more than a dress size 
  • You've started lifting weights (or stopped) 
  • You catch yourself thinking "I hate all my bras" on repeat 

The Right Bra Energy 

The perfect bra won't just fit – it'll feel like coming home. It sits where it should, supports without suffocating, and moves with your body through coffee spills, conference calls, and whatever chaos your day brings. 

Because when your foundation feels right, everything else follows suit. Your clothes fit better. Your shoulders relax. Your confidence rises. And suddenly you're not thinking about your bra – you're just living your life, supported. 

Ready to Bra Better?

  • Measure yourself at home with our bra fit calculator (no judgement, just numbers) 
  • Book a fitting with our experts who've literally seen thousands of boobs and still love their job 
  • Experiment with different styles – because sometimes it's not the size, it's the shape 
  • Remember: settling is for coffee grounds, not for bras 

Your bra isn't just underwear – it's the foundation of your everyday confidence. If it's doing its job properly, you'll barely remember it's there. And if it's not? Well, that's why we're here. 

Because every woman deserves a better bra. And it all starts with finding the right size for who you are today – not who you were five years ago or who that pushy sales assistant thought you should be. 

Isn't it time you gave yourself the support you've been giving everyone else? 

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