Bra Better

Bra Better

Bendon has unveiled its new brand ethos, “Bra Better,” across both Australian and New Zealand markets, marking a bold step forward in aligning with the evolving needs of women today. It is a celebration of Bendon’s legacy and its commitment to crafting bras that meet the diverse needs of every woman.

For the last 77 years, we’ve been supporting women and their breasts through every stage of life. But as the world and the lives of women have evolved, so too has Bendon. It’s time to reintroduce ourselves—not just as a brand with decades of expertise but as one that truly gets the modern woman. From life’s big milestones to its everyday moments, Bendon offers bras that fit, flatter, and empower.

“We’re not just about beautiful, expertly designed bras—we’re about being relevant to how women live today,” says Anna Johnson, CEO of Bendon. “Whether it’s pregnancy, recovery, a fresh start, or simply a lazy Sunday at home, we believe every life moment deserves a better bra.”

Unlike other campaigns, “Bra Better” isn’t a fleeting initiative; it’s an ethos that runs through every part of tbusiness. Bendon is passionate about breaking down barriers and ensuring all women feel confident, comfortable, and seen.

Discover our Bra Better campaign

model wears pleasure state bianca nera black bra lingerie set, 'the post divorce bra'
model eats watermelon while wearing bendon sofia bra in white

Shop New Arrivals

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My Fit Lace 200% Boost Push Up Bra in MEDITERRANEA. Feature shot
Model wears My Fit Lace 200% Boost Push Up Bra in MEDITERRANEA. On body front view
Buy 2 save 20% or Buy 3 save 30%
Pleasure State My Fit Lace 200% Boost Push Up Bra
$79.95 AUD
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Model wears My Fit Lace Thong in MEDITERRANEA. On body front view
My Fit Lace Thong in MEDITERRANEA. Feature shot
Buy 2 save 20% or Buy 3 save 30%
Pleasure State My Fit Lace Thong
$29.95 AUD
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Sofia Underwire Bra in DAZZLING BLUE. Feature shot
Model wears Sofia Underwire Bra in DAZZLING BLUE. On body front view
Buy 2 save 20% or Buy 3 save 30%
Bendon Sofia Underwire Bra
$74.95 AUD
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Model wears Sofia Contour Bra in DAZZLING BLUE. On body front view
Sofia Contour Bra in DAZZLING BLUE. Feature shot
Buy 2 save 20% or Buy 3 save 30%
Bendon Sofia Contour Bra
$69.95 AUD
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Model wears Sofia Bikini in DAZZLING BLUE. On body front view
Sofia Bikini in DAZZLING BLUE. Feature shot
Buy 2 save 20% or Buy 3 save 30%
Bendon Sofia Bikini
$39.95 AUD
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Lace Impact Underwire Bra in BLACK. Feature shot
Model wears Lace Impact Underwire Bra in BLACK. On body front view
Buy 2 save 20% or Buy 3 save 30%
Pleasure State Lace Impact Underwire Bra
$74.95 AUD
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Lace Impact Brazilian in BLACK. Feature shot
Model wears Lace Impact Brazilian in BLACK. On body front view
Buy 2 save 20% or Buy 3 save 30%
Pleasure State Lace Impact Brazilian
$49.95 AUD
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Model wears Lace Impact Short in BLACK. On body front view
Model wears Lace Impact Short in BLACK. On body side view
Buy 2 save 20% or Buy 3 save 30%
Pleasure State Lace Impact Short
$59.95 AUD
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Lace Impact Contour Bra in BLACK. Feature shot
Model wears Lace Impact Contour Bra in BLACK. On body front view
Buy 2 save 20% or Buy 3 save 30%
Pleasure State Lace Impact Contour Bra
$89.95 AUD
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Model wears Lace Impact Thong in BLACK. On body front view
Lace Impact Thong in BLACK. Feature shot
Buy 2 save 20% or Buy 3 save 30%
Pleasure State Lace Impact Thong
$39.95 AUD
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Coco Divine Contour Bra in MEDITERRANEA. Feature shot
Model wears Coco Divine Contour Bra in MEDITERRANEA. On body front view
Buy 2 save 20% or Buy 3 save 30%
Bendon Coco Divine Contour Bra
$59.95 AUD
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Model wears Coco Divine Bikini in MEDITERRANEA. On body front view
Coco Divine Bikini in MEDITERRANEA. Feature shot
Buy 2 save 20% or Buy 3 save 30%
Bendon Coco Divine Bikini
$29.95 AUD
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Intrigue Contour Bra in DAZZLING BLUE. Feature shot
Model wears Intrigue Contour Bra in DAZZLING BLUE. On body front view
Buy 2 save 20% or Buy 3 save 30%
Fayreform Intrigue Contour Bra
$79.95 AUD
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Model wears Intrigue Midi in DAZZLING BLUE. On body front view
Intrigue Midi in DAZZLING BLUE. Feature shot
Buy 2 save 20% or Buy 3 save 30%
Fayreform Intrigue Midi
$39.95 AUD
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Laurel Underwire Bra in FIG. Feature shot
Model wears Laurel Underwire Bra in FIG. On body front view
Buy 2 save 20% or Buy 3 save 30%
Fayreform Laurel Underwire Bra
$74.95 AUD
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Laurel High Cut Brief in FIG. Feature shot
Model wears Laurel High Cut Brief in FIG. On body front view
Buy 2 save 20% or Buy 3 save 30%
Fayreform Laurel High Cut Brief
$39.95 AUD
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Model wears Extra-Ordinary Bandeau in FIG. On body front view
Extra-Ordinary Bandeau in FIG. Feature shot
Buy 2 save 20% or Buy 3 save 30%
Bendon Extra-Ordinary Bandeau
$34.95 AUD
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Model wears Extra-Ordinary Bodysuit in FIG. On body front view
Model wears Extra-Ordinary Bodysuit in FIG. On body side view
Buy 2 save 20% or Buy 3 save 30%
Bendon Extra-Ordinary Bodysuit
$59.95 AUD
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Model wears Flawless Form Contour Bra in MEDITERRANEA. On body front view
Model wears Flawless Form Contour Bra in MEDITERRANEA. On body side view
Buy 2 save 20% or Buy 3 save 30%
Bendon Flawless Form Contour Bra
$69.95 AUD
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Model wears Body Cotton Full Brief in PURPLE VELVET. On body front view
Model wears Body Cotton Full Brief in PURPLE VELVET. On body side view
3 for $45
Bendon Body Cotton Full Brief
$19.95 AUD
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Model wears Body Cotton High Cut Brief in PURPLE VELVET. On body front view
Model wears Body Cotton High Cut Brief in PURPLE VELVET. On body side view
3 for $45
Bendon Body Cotton High Cut Brief
$19.95 AUD
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Model wears Body Cotton High Cut Brief in SKYWAY. On body front view
Model wears Body Cotton High Cut Brief in SKYWAY. On body side view
3 for $45
Bendon Body Cotton High Cut Brief
$19.95 AUD
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Model wears Body Cotton Bikini in PURPLE VELVET. On body front view
Model wears Body Cotton Bikini in PURPLE VELVET. On body side view
3 for $45
Bendon Body Cotton Bikini
$19.95 AUD
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Model wears Body Cotton Bikini in SKYWAY. On body front view
Model wears Body Cotton Bikini in SKYWAY. On body side view
3 for $45
Bendon Body Cotton Bikini
$19.95 AUD
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Alessandra Thong in SKYWAY ANIMAL PRINT. Flat lay front view
Bendon Alessandra Thong
$29.95 AUD
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Model wears Bamboo Mens Brief in DARK OLIVE. On body front view
Bamboo Mens Brief in DARK OLIVE. Feature shot
3 for $65
Bendon Bamboo Mens Brief
$34.95 AUD
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Model wears Bold Stripe Mens Trunk in MEDIEVAL/GARNET STRIPE. On body front view
Bold Stripe Mens Trunk in MEDIEVAL/GARNET STRIPE. Feature shot
3 for $65
Bendon Bold Stripe Mens Trunk
$34.95 AUD
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Model wears Retros Print Mens Trunk in ART TILE PRINT. On body front view
Retros Print Mens Trunk in ART TILE PRINT. Feature shot
3 for $65
Bendon Retros Print Mens Trunk
$34.95 AUD
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Model wears Bamboo Mens Trunk in DARK OLIVE. On body front view
Bamboo Mens Trunk in DARK OLIVE. Feature shot
3 for $65
Bendon Bamboo Mens Trunk
$39.95 AUD
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Model wears Bamboo Mens Trunk in GARNET. On body front view
Bamboo Mens Trunk in GARNET. Feature shot
3 for $65
Bendon Bamboo Mens Trunk
$39.95 AUD
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Model wears Infinity Multiway Convertible Bra in BLACK. On body front view
Infinity Multiway Convertible Bra in BLACK. Feature shot
Buy 2 save 20% or Buy 3 save 30%
Bendon Infinity Multiway Convertible Bra
$49.95 AUD
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Model wears Infinity Multiway Convertible Bra in LATTE. On body front view
Model wears Infinity Multiway Convertible Bra in LATTE. On body side view
Buy 2 save 20% or Buy 3 save 30%
Bendon Infinity Multiway Convertible Bra
$49.95 AUD
OUTLET
Madison Contour Bra in PURPLE VELVET. Flat lay front view
Bendon Madison Contour Bra
$30.00 AUD $59.95
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Bendon Dream-Fit Contour Bra in PALE LILAC. Feature shot
Model wears Bendon Dream-Fit Contour Bra in PALE LILAC. On body front view
Buy 2 save 20% or Buy 3 save 30%
Bendon Bendon Dream-Fit Contour Bra
$64.95 AUD
OUTLET
Only Mine Bikini in PURPLE VELVET. Flat lay front view
Bendon Only Mine Bikini
$20.00 AUD $39.95
OUTLET
Madison Bikini in PURPLE VELVET. Flat lay front view
Bendon Madison Bikini
$15.00 AUD $29.95
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Model wears Seamless Soft Bikini in DAZZLING BLUE. On body front view
Model wears Seamless Soft Bikini in DAZZLING BLUE. On body side view
3 for $45
Bendon Seamless Soft Bikini
$19.95 AUD
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Model wears Au Naturel Full Brief in PALE LILAC. On body front view
Model wears Au Naturel Full Brief in PALE LILAC. On body side view
3 for $45
Bendon Au Naturel Full Brief
$19.95 AUD
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Model wears Seamless Soft Full Brief in DAZZLING BLUE. On body front view
Model wears Seamless Soft Full Brief in DAZZLING BLUE. On body side view
3 for $45
Bendon Seamless Soft Full Brief
$19.95 AUD
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Model wears Au Naturel High Cut Brief in PALE LILAC. On body front view
Model wears Au Naturel High Cut Brief in PALE LILAC. On body side view
3 for $45
Bendon Au Naturel High Cut Brief
$19.95 AUD
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Model wears Sofia Thong in DAZZLING BLUE. On body front view
Sofia Thong in DAZZLING BLUE. Feature shot
Buy 2 save 20% or Buy 3 save 30%
Bendon Sofia Thong
$29.95 AUD
new
Model wears Au Naturel Thong in PALE LILAC. On body front view
Model wears Au Naturel Thong in PALE LILAC. On body side view
3 for $45
Bendon Au Naturel Thong
$19.95 AUD
new
Model wears Seamless Soft Thong in DAZZLING BLUE. On body front view
Model wears Seamless Soft Thong in DAZZLING BLUE. On body side view
3 for $45
Bendon Seamless Soft Thong
$19.95 AUD
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Bendon Body Contour Bra in PURPLE VELVET. Feature shot
Model wears Bendon Body Contour Bra in PURPLE VELVET. On body front view
Buy 2 save 20% or Buy 3 save 30%
Bendon Bendon Body Contour Bra
$64.95 AUD
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Model wears Understatement Slip in BLACK. On body front view
Understatement Slip in BLACK. Feature shot
Buy 2 save 20% or Buy 3 save 30%
Bendon Understatement Slip
$39.95 AUD
new
Understatement Slip in LATTE. Feature shot
Model wears Understatement Slip in LATTE. On body front view
Buy 2 save 20% or Buy 3 save 30%
Bendon Understatement Slip
$39.95 AUD
OUTLET
Only Mine Contour Bra in PURPLE VELVET. Flat lay front view
Bendon Only Mine Contour Bra
$40.00 AUD $79.95
new
Model wears Understatement Slip in BLACK. On body front view
Model wears Understatement Slip in BLACK. On body side view
Buy 2 save 20% or Buy 3 save 30%
Bendon Understatement Slip
$29.95 AUD
new
Model wears Understatement Slip in LATTE. On body front view
Model wears Understatement Slip in LATTE. On body side view
Buy 2 save 20% or Buy 3 save 30%
Bendon Understatement Slip
$29.95 AUD
OUTLET
Bendon Sports Underwire Bra in COSAIR/MOSAIC BLUE. Flat lay front view
Bendon Bendon Sports Underwire Bra
$30.00 AUD $59.95