Did you know the padded bra was first invented in 1947 by Frederick Mellinger? This was a life changing design that gave women the ability to add more volume and shaping to their bust lines, and the first step towards what we know today as the push-up bra .
But, it wasn’t until 1964 that the real breakthrough happened. The Wonderbra, designed by Louise Poirier for Canadian company Canadelle that swept the world by storm and introduced a new BFF to women ever since.
So, what does a push-up bra do? A push-up bra is padded with discrete cushioning to lift your breasts to create the desired cleavage. They help to make your breasts look fuller and leave you feeling fabulous. This lift can be as natural or as exaggerated as you want it to be, based on the push-up style that you choose.